Finished
Facebook
Performance optimization and UX improvements for a top-tier social media app.
78%
Less jank on mid-range
−18pp
Session abandonment drop
60fps
Consistent scroll perf
+0.4★
App store rating uplift
01
Problem
Feed rendering was causing significant jank on mid-range Android devices. Users were abandoning sessions within the first 30 seconds at a rate 22% above benchmark.
02
Solution
Profiled the render pipeline, implemented virtualized lists, deferred off-screen asset loading, and restructured the state management layer to minimize unnecessary re-renders.
03
Timeline
Profiling & Root Cause
Nov 2024
Render Pipeline Rewrite
Dec 2024
State Management Refactor
Jan 2025
A/B Testing
Mar 2025
Full Rollout
Apr 2025
04
Results
- Jank rate reduced by 78% on mid-range devices
- Session abandonment dropped 18 percentage points
- Feed scroll performance now 60fps consistent
- Positive app store rating uplift of 0.4 stars
<
next.project
/>
Have a similar challenge?
Let's build something that actually works.
<Let's Talk/>